This week the big news for NFT releases was the MekaVerse collection. Buy in price was 0.2 ETH for those that were lucky enough to win the lottery and right now the floor on OpenSea is up to 7.1 ETH.
Although the NFTs are currently listed on OpenSea the MekaVerse team have Tweeted in the last few hours to announce “Rescheduled Reveal date : October 12th at 7PM CET“
Some people have questioned the need for a big “reveal” on OpenSea as it’s a very well established marketplace and more than capable of handling the expected traffic. The MekaVerse servers no doubt experienced a heavy load during the 0.2 ETH lottery and minting to the blockchain. Even though demand is expected to be high from the many thousands of people that missed out we don’t envisage any issues if you want to pick up a Meka before the marketing push ramps up another gear.
As with almost all NFT releases at the moment there are many people missing out on the initial minting and some will have to keep scouring the internet in search of another project, or revert to the secondary market. It’s always going to be difficult to know when a project scales back on their marketing during the initial launch phase for NFTs. They need to create a buzz to ensure the launch is a success but when more than 90% of the whitelist miss out it’s going to leave most of the community feeling very disappointed.
Secondary marketplaces do provide residual income to artists for their NFTs, with OpenSea offering up to 10% for each resale and some sites more, but perhaps the artists should consider a second marketing phase after the initial launch. In follow up articles we will cover whitelisting and coping with bots looking to game the system for the initial NFT launch.
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